About Us

We're back for our FIFTH SEASON of events!  The GROOVE Experience is the newest weekend dance competition & convention hosted by Varsity All-Star Brands. Whether you represent an all-star, studio, school, or recreational program, we have an EXPERIENCE for YOU!  GROOVE features world-renowned “GROOVE Approved” choreographers, instructors, and judges within the industry to give you a great dance experience at an excellent price!  Our “GROOVE Approved” special guests have been featured on reality television shows (such as So You Think You Can Dance and America's Best Dance Crew, choreographing the hottest music videos and tours for leading recording artists, as well as appearing in some of the hottest new movies (such as Step Up Revolution and East Side). Join us as we host The GROOVE Experience in a city near you!


Groove Directors

Cheryl Passalacqua, Director 

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Phone: 865-777-6848

Fax: 865-675-9324


Jo Marr, Co-Director

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Phone: 804-586-4080

Fax: 865-675-9324

ContactThe Groove

Contact Us:
The Groove Experience
10325 Yellow Pine Lane
Knoxville, TN 37932